Beate Karlsson has been an artist and designer that I have followed for a couple of years and it's because of her radical and simply put “out-of-world” designs. She has crafted a world of her own and has crafted a brand that is so distinct and unique to her. Then recently, her brand AVAVAV has been making a splash on the runway with the antics she puts her models up to. Attendees and viewers alike are never sure what may happen at her shows which adds to the mysticism of her shows. It becomes more than just previewing the next season of clothes and becomes a performative piece. I’d like to take this time to tell you more about Beate Karlsson and her rise to fame as she has become a creative director to keep your eyes on for years to come.
https://www.linkedin.com/in/beate-karlsson-1a970710
Karlsson was born in Stockholm, Sweden in the year 1995 and studied at Parsons School of Design before moving to London to study at Central Saint Martins. As a child, she would watch claymation tv shows like Pingu, which would inspire her designs later in her life. She would create a variety of objects before moving on to create clothing. She would then shift a put more effort into creating an amalgamation of fashion and art. Her designs would focus around clay and body modification, creating sculptures and shoes that look like claws. She enjoyed using clay as a medium as she could make any shape she wanted with the material. She would also create items like a pair of pants that would cover one’s whole body and a jacket with sleeves that dragged along the ground. Karlsson has always placed an emphasis on clothing that wasn’t seen as traditional and aimed to create things that were not always seen.
https://www.vogue.com/article/avavav-beate-karlsson-spring-2023-milan-fashion-week
Beate Karlsson would move away from clay as her sole medium and would start making her designs with silicone, as she would quickly make a splash in the fashion world with her silicone butt that she wore during New York Fashion Week in 2021. She switched to silicone as she had found the material to be more sustainable and has allowed her to achieve more complex shapes due to its flexibility. Karlsson would eventually find her home at AVAVAV and was named its creative director. She would make her runway debut in 2022 at Milan Fashion Week with her collection titled “Filthy Rich”. It featured models in huge furry boots, alien eyewear, and claw shoes. What really stood out about the show was how the models were falling as they walked down the stage. She wanted to make fun of the high standards the industry itself, conveying the message of a fall from grace. She would follow this up a couple of months later during Paris Fashion Week where models wore clothes that would tear apart, with heels snapping, pants exploding, visors falling from hats, and even the stage collapsing at the closing of the show. Beate Karlsson has carved her own path in the fashion industry, offering creative designs and viral moments. Her career is still very much in its infancy and its exciting to see where she goes and what she cooks up next.
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