AI simply described as computer machines meant to imitate human intelligence. This technology
has provided business solutions, efficient operations, and helped interpret data insights. With the
various AI applications available, it has already left significant impacts on the fashion industry.
AI in the global fashion market is currently valued at around 1.2 Billion USD, and is expected to
grow to 4.4 Billion by 2027. Fashion applications of AI range from marketing, supply chain, and
forecasting for business, but uses for the average person include AI Stylists, virtual try-ons, and
optimizing product recommendations.
AI Stylist
AI stylists can provide fashion advice based on the amount of data they can process. Typically
the customer will answer some questions about their sizes, preferences, dislikes, and overall style
to give the AI some points to go off from. From there, the AI stylist uses its knowledge to match
the customers information with clothes that will best suit them. The AI is able to sort through
more clothing options and provide results in minutes for customers, unlike a human stylist.
AI Stylist at work:
Stitch Fix uses AI stylists in conjunction with human stylists to make their suggestions more efficient. The AI will use the information provided by the customer to make initial style recommendations which will then be approved by a human stylist. This service provides outfits tailored to customers' style and price preferences which they can try on and keep if they or return if they don’t.
Virtual Try-Ons
Virtual reality relies on AI creating life-like and immersive experiences for individuals. VR technology is changing the offline shopping experience by creating virtual try-ons. Customers are able to visualize how clothing items will appear on them before purchasing the item and without the hassle of actually trying on the item in store. The 3D-like clothing image can help customers have a better idea of an item’s fit reducing doubts they might have
about purchasing it.
Virtual Try-Ons at Work:
Walmart has recently implemented virtual try-ons on their Walmart app. Users can view how a clothing item might fit on them. First they take a picture of themselves and upload onto the app. After the app processes the initial photo, a new one is generated to picture the user wearing the clothing item they are interested in getting.
Optimized Product Recommendations
AI algorithms are able to enhance customer shopping experiences by personalizing product
recommendations. In the e-commerce space the AI will analyze the customers search, browsing,
and purchase history to then suggest relevant products to them. It can gain insights into the
shoppers preferences to then increase the probability of purchases based on prior choices.
Customers can now discover new clothing items they might like and purchase based on the AI
recommendations, that they otherwise might not have found themselves.
Optimized Product Recommendation at Work:
Amazon is one the biggest companies who is using AI to help recommend products to users. They have various types of recommendations for users such as ones based on the users past purchases, purchases made by similar users like them, browsing history, and even ones based on product to product relationships. Price is another way they further tailor their recommendations for their customers. All of these considerations for each individual's recommendations helps make their shopping easier.
AI applications will continue to be implemented to create better businesses, products, and overall customer experiences. This technology has proved to be revolutionary for the future of the fashion industry and its customers.
Sources:
https://www.statista.com/statistics/1070736/global-artificial-intelligence-fashion-market-size/
https://www.makeuseof.com/what-is-ai-fashion-styling/
https://www.stitchfix.com/how-it-works
https://www.forbes.com/sites/tomdavenport/2021/03/12/the-future-of-work-now-ai-assisted-cloth
ing-stylists-at-stitch-fix/?sh=19228c8a3590
https://www.leewayhertz.com/ai-use-cases-in-fashion/#:~:text=Predictive%20trend%20analysis
%3A%20AI%20and,clothing%20that%20is%20in%20demand.
https://www.argoid.ai/blog/decoding-amazons-recommendation-system
https://corporate.walmart.com/news/2022/09/15/walmart-levels-up-virtual-try-on-for-apparel-wit
h-be-your-own-model-experience
https://www.stitchfix.com/t/gateway
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