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Ashley Gray

Can Forgotten Y2K Fashion Aesthetic Frutiger Metro Make A Revival?

History

Frutiger metro has gone extinct. Frutiger metro was a popular design aesthetic that emerged in the mid-2000s. It signaled the beginning of a more futuristic, tech-savvy society—the design aesthetic features organic shapes, abstract patterns, and bright colors. Frutiger metro appeared in digital media and then made its way into fashion at the time.


The Extinctinction  

Frutiger metro ultimately declined in popularity around the year 2012. Since then, many other nostalgic 2000s aesthetics have been revived through TikTok content or by other means. 

Although, Frutiger metro has yet to reach the same peak in resurgence. Despite frutiger metro being relatively niche, I think the aesthetics' vibrant nature could breathe life into today’s more dull, muted fashion landscape.


Examples

Here are a few examples and references to clothing items that capture the Frutiger metro aesthetic.  When replicating the Frutiger metro aesthetic, opt for t-shirts that feature bold, fluid patterns. Frutiger metro can also be styled and worn from head to toe.




TikTok user “.xdf” examines what a modern-day Frutiger metro inspired runway collection could look like using AI images. ​​







Will Frutiger Metro Make A Comeback? 

Honestly, I hope so! Artist PinkPantheress’s song linked below, “Nice To Meet You,” vividly uses the Frutiger metro design as visuals for the music video and in some of the clothing pieces too, which got people buzzing about the aesthetic again. 


Ultimately, I would love to see the Frutiger metro design brought back to life with the same excitement other Y2K aesthetics have received in the past few years. However, only time will tell!










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