End of an Era, Beginning of a New Vision: McCollough and Hernandez at Loewe
- Grace Glowacki
- 4 days ago
- 2 min read
Amidst many recent changes in the luxury fashion industry, Jack McCollough and Lazaro Hernandez have been confirmed as the new creative directors of Loewe. The founders of Proenza Schouler are set to take over on April 7th, following the end of Jonathan Anderson’s 11-year tenure as the brand’s legendary artistic director.
Anderson was named “Designer of the Year” twice for his work at Loewe, so it will be tough to see him go. In a reminiscent Instagram post on March 17th, Anderson expressed his gratitude for the opportunity and support to pursue his creative vision freely. He concluded it by saying, “They say all good things must come to an end, but I disagree. While my own chapter draws a close, Loewe’s story will continue for many years to come, and I will look on with pride.” His words served as a heartfelt way to pass the torch to the two new creative directors who will continue to help the brand thrive.
McCollough and Hernandez decided to step away from their creative director position at Proenza Schouler in January. However, they will still hold positions as shareholders and board members of the brand.
In a recent statement, Loewe confirmed that McCollough and Hernandez will take on full creative responsibility for the house, overseeing all aspects of Loewe’s collections, including womenswear, menswear, leather goods, and accessories.
Expressing their excitement for the new role, McCollough and Hernandez told Vogue Business that, “The house’s values have always spoken to us and align very closely with our own: a commitment to craft and the arts, the freedom and love of experimentation and pushing boundaries, and, of course, a deep engagement with culture.” Their vision goes beyond design, aligning seamlessly with Loewe’s identity and heritage.
Pascale Lepoivre, Loewe’s current CEO, agrees wholeheartedly that this duo is a perfect fit for the brand. The qualities they both put forward coincide with Loewe, and will contribute to creating an imaginative and passionate future for the brand.
Within their first days at Loewe, McCollough and Hernandez plan to visit the brand's atelier in Madrid, where they will meet with artisans and explore the archives to immerse themselves fully in the house’s history and craftsmanship.
How will McCollough and Hernandez transform the Spanish fashion house? The pressure is on as they take the reins of one of the most respected brands in luxury fashion history.
Edited By: May Myanmar Myo Thant
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