As the world advances, so does the medium people consume fashion. As recently as New York, Paris, and Milan Fashion Week, there has been a focus on Web3 and what role the fashion industry can occupy in that space. Web3 is a concept that would be the next iteration of the internet, or the World Wide Web, that would focus on decentralization, blockchain technologies, and token-based economies. When it comes to Web3 and fashion, brands look to dive more into the digital world and create digital fashion. This isn’t entirely new and has evolved more throughout the years and this is seen in applications such as Bitmoji and Meta’s Facebook and Instagram, where they allow users to create avatars and more and more brands are entering that space and providing digital clothing for these platforms. Bitmoji recently had a collab with Jordan and J Balvin that mirrored their real-life drop and allowed users to dress up their characters for essentially free with the limited-time drop, while Meta allows their users to cover their avatars in Prada. Roblox has also followed suit, as it has partnered with Parsons School of Design to create a digital fashion course and has also partnered with the House of Blueberry and Natori to launch a digital fashion collection.
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The questions that arise are “Does the metaverse fit with the fashion industry?” and “Is it worth it?”. The concept in and of itself is exciting and gives consumers more leeway to play with their fashion taste and curate their style in a way they may be able to or comfortable doing in person. It also brings more eyes to brands, as consumers who may not be able to wear these brands in real life or are unaware of these brands, has the opportunity to explore these brands in digital spaces, as they mix and match their outfits. Fashion in the metaverse allows for more self-expression that is not always seen. However, it is still something that more people would have to get into and invest in, as not everyone is a fan of the way fashion looks in the metaverse and the potential of gatekeeping occurring as brands get more into it, the fear of certain looks becoming unattainable and locked behind paywalls that may not currently exist or become increasingly more expensive. This is still a developing feature and what fashion in the metaverse looks like now may change and be entirely different five years from now.
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