Skin Match is a Switzerland, AI Startup that was founded in 2018 by Estella Benz and Robert Baumgartner. Skin Match was created with the goal to be committed to offering inclusivity and transparency. They backed up their mission by only working with companies that offered a full spectrum of skin tones for foundation shades. As consumers ask for more ingredient and product information, beauty brands have had to work on improving and have decided to start investing in tech solutions to meet demands. This is where Skin Match comes in. The company’s B2B software as a service (SAAS) allows Skin Match to respond directly to consumer demands for an ingredients-based approach to skin and hair care.
The tools include product finders that can be tailored to any product category for beauty and the INCI explainer decodes all the ingredients in a product and provides the consumer information on where an ingredient comes from. The Skin Match algorithm gets information from a brand’s inventory and has a database of 50,000 ingredients, 80,000 products, and 110 product categories, which is accessible to all of its partner brands. Skin Match has worked to shorten the time it takes for their technology to become integrated with a company by investing in product development, where current integration takes between two weeks and two months, with plans to reduce it further and adding tools like Shopify plugins to make integration smoother. Skin Match is constantly evolving and is always looking for ways to improve its product. The company recently started working with Look Fabulous Forever, a brand that is focused on the 50+ age group, and is developing a foundation finder that takes into consideration aging skin’s needs, like changes that occur during menopause or the drier skin that comes with aging. Skin Match also offers its brands tools that create new product categories such as clean beauty, cruelty-free, vegan, or sustainable. Skin Match is a tech startup that puts its values first, aiming to satisfy a wide variety of consumers and their needs. Skin Match is definitely a brand to keep an eye on.
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