Social media has without a doubt made many changes to the way people live within the past few years. With the rapid fire spread of information and easy access to knowledge, there's not much limit to what people are being exposed to. While social media impacts almost every aspect of people’s lives, one of the more exciting changes is happening in the fashion industry.
Before 2012, magazines were the most popular way to view the trending styles and see what's up and coming. While this was effective at the time, it would still take weeks to receive magazines in the mail. Because of this, people would first see fashion trends weeks or even months after their peak period of popularity. This made for trends to drag on for longer and often become overused.
When social media started becoming a more effective way to advertise fashion trends, the magazine business quickly declined. Rather than seeing celebrities' clothes weeks after the outfit was worn, people could now see trends on social media the very day they began–if not sooner. Whenever a celebrity
posted a picture of their outfit, it would now be instantly seen by millions. This was a dramatic change from the previous use of magazines, where people waited weeks to see what was worth shopping for.
From a business perspective, this use of social media has become a great way to promote new styles and advertise brands. Celebrities and influencers often get paid to promote specific brands on their social media page, which is far more influential than magazines ever were. The one picture that is seen by millions has an instant impact, and people are more likely to shop impulsively for the trends.
With people shopping quickly and easily, trends can come and go as quickly as the social media page can be refreshed. Because of this, social media has greatly increased the use of fast fashion. Since trends are being spread much faster than ever before, companies need to produce their clothing quickly in order to keep up. This led to the use of the fast fashion industry, where clothes are being produced quickly and most often unethically. While social media can be a great way to share what's trending, it's best to learn how to keep up with the trends in a sustainable way. This can be done by staying educated about the disadvantages of fast fashion, keeping thrifting in style, and learning how you can stay trendy while staying ethical. Social media has definitely had a huge impact on the fashion industry, and remembering to adapt and use it well can be fun and beneficial for both you and the business world.
Comments