Devon Lee Carlson is a fashion mogul, born and raised in Los Angeles, and is most notably known for her phone case company ‘WildFlower’. WildFlower was launched in 2012 and was inspired by her mom’s, Michelle Carlsons’, DIY phone cases she made for her daughters. The creation of these cases came from a dire place of wanting cute and stylish phone cases but finding none on the market. From this, she decided to create her own using bedazzled embellishments, which gained popularity amongst Devon, Sydney, and their high school friends. It wasn’t until a chance run-in with Miley Cyrus that they finally decided to launch this company and create a website for it. Devon had asked Miley to take a picture with her, which prompted Miley to take an interest in the WildFlower phone case that Michelle had designed. Overnight, fans of Cyrus became obsessed with the phone case. That night, the girls stayed up to create the WildFlower website.
Devon was 17 when she took on this business venture. From her background with entrepreneurship, she was able to connect to a plethora of influencers and celebrities, which helped to pave a path towards her own influencer and model status. As WildFlower started to grow in popularity, so did her influence on fashion and Gen Z. She has curated a social media presence that is distinct, unique to her, and formed on the basis of individuality and self expression.
Devon is the “it” girl as she has created a cult following who is obsessed with her personality and style. She leans more towards eccentric clothing pieces with an emphasis on sustainable and ethical fashion. Her ability to take risks when it comes to bold colors, patterns, and unique silhouettes has made her a fashion trailblazer for young women to look up to. While Devon does participate in popular trends that are exemplified through her outfits and phone case designs for WildFlower, she has the ability to add her unique touch to everything she styles.
The thing that stands out the most with all of Devon’s projects and accomplishments is how they are all rooted out of passion and love for creating art. Running WildFlower is what she considers to be her main job, everything else that involves modeling or creating content have become hobbies for her. From an outsider's perspective, her passion comes forth in her work as the viewer can see she is having a fun time while also being highly dedicated to putting out beautiful work.
Devon gets her creative talents from being in a household of creative women, primarily her mom and grandma. The inspiration that she gets the most is from popular shows such as Hannah Montana, The Simple Life, Legally Blonde, and 13 Going On 30. She finds fashion inspiration in these shows due to how the outfits can reflect each character's unique personality. This sentiment she has taken in her own life and has curated a closet out of designer, vintage, and thrifted clothing items that embody who she is.
What gravitates me the most to Devon is her ability to be in the LA social sphere, but not succumb to following trends and looking like everyone else. Despite being in an era of plastic surgery and fast fashion she remains true to who she is, which is the most special thing about dressing yourself. Being able to express yourself without the constraints of societal pressure to look a certain way is something that will never go out of style.
Image & Article Sources:
Devons Instagram
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