Everyone all over the world is familiar with the luxury fashion brand Louis Vuitton. Vuitton was a french fashion designer who established this brand way back in 1854. The brand started with the creation of trunks and luggage items, and over the years has diversified into a brand that sells jewelry, clothing, accessories, and more.
Back in the 1920s, Vuitton captured the eyes of Coco Channel, and she commissioned a handbag that later was mass-produced. We now know this bag as the Alma. Since then, the brand has grown to work with countless fashion icons.
Vuitton is from Paris, signaling why the brand’s headquarters are located there. However, Vuitton’s CEO and Chairman, Michael Burke, recently announced that the headquarters will be transformed into a hotel, as well as contain the world’s largest Louis Vuitton boutique.
This building is in an amazing location with views of both the Eiffel Tower and Notre-Dame Cathedral. This neighborhood was once known as a ‘no man's land’ but has been transformed into an area of luxury stores and fashion.
The opening of this hotel is a reflection of the growing demand for Louis Vuitton products and a desire to form a stronger bond with loyal customers, as they will now be able to stay at a Louis Vuitton establishment.
This project was kickstarted with the opening of LV Dream, a pop-up space, intended to be open for a year. The 20,000 sq ft space features an exhibition of Louis Vuitton collaborations, a gift store, and a café. It is likely to become a Louis Vuitton boutique— following the opening of the hotel.
The transformation of this 400,000 sq ft building is projected to take approximately 10 years to complete. This involves many Louis Vuitton employees giving up their office space with gorgeous views.
It is evident that the Louis Vuitton brand is trying to sway from being just a brand to being an entire experience. For instance, the highlight of LV Dream is the dining experience, which is led by amazing experienced chefs. Therefore, it is assumed that the future hotel will similarly have extraordinary dining.
This decision, overall, is one that is both expensive and risky, but with Louis Vuitton being such an iconic and loved brand, I see the transformation of headquarters being a great success and something that luxury brands will use for inspiration in the future.
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