Depop is a global e-commerce company where users can buy, sell and explore unique pieces. They have a strong community focus which helped with developing their marketplace. Depop can be accessed online or via their app. Gen Z makes up most of Depop’s active users as they are drawn to diversity, sustainability, and social engagement.
On the platform, users have access to second-hand items through simple engagement. Gen Z users are becoming more sustainable because of Depop. The act of buying second-hand clothing reduces consumption. Depop tackles the stigma regarding second-hand clothing, and encourages its sellers to use sustainable materials. They also set goals to prompt upcycled fashion. The company has shown its target audience that it is “cool”, which has shifted Gen Z’s perceptions.
Users are empowered to start their own businesses through the app. Giving people the opportunity to sell their own items gives them the chance to showcase their style and creativity. During the pandemic,
many people started businesses through the app, which has become very successful. Eve Perez, @fitsfinesse on Depop, started her business when she found out about Depop in high school. Depop has allowed Eve to find her niche and sell handmade and vintage clothing. Eve and many other creatives have been able to dive into entrepreneurship because of Depop.
Depop allows Gen Z to find and express its style. On the app, you can find a community that is accepting of the way you dress. This platform is similar to thrifting except it is done online. Thrifting has become popular among Gen Z, so Depop allows them to see a wider range of items that fit their needs. Gen Z can find a variety of vintage pieces that are affordable and trendy. There has always been a strong sense of trust between buyers and sellers. This supports Depop’s impact on having a supportive community throughout the shopping experiences.
Although trends come and go, Depop recognizes that not only is it about the clothes, but also the experience. The company has been changing the fashion industry by allowing everyone in the market to have the power. Depop has made a large impact on upcycled fashion.
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